Why Knowing Your Audience Matters
Thinking of launching a podcast in Saudi Arabia?
That’s exciting! But before you dive in, ask yourself: who are you speaking to? Understanding your audience is the key to creating content that truly resonates.
Not all listeners are the same. Some tune in for quick entertainment, while others prefer deep discussions. By identifying your target audience, you can craft episodes that capture their interest, increase engagement, and build a loyal following.
Saudi Arabia’s podcast scene is growing rapidly, with a diverse range of listeners. Let’s break them down by age group so you can tailor your content accordingly.
Podcast Audiences in Saudi Arabia by Age Group
1. Teenagers (13-17 Years Old): The Digital Natives
Teens in Saudi Arabia are part of Gen Alpha, a generation raised on technology. They consume content fast—mostly on their phones—and prefer entertainment that’s short, engaging, and easy to digest.
What They Love:
- Pop culture & gaming – trending topics, viral moments, and esports
- Educational content – study hacks, fun facts, and learning tips
- Short-form podcasts – quick, interactive episodes that keep things lively
How to Reach Them:
Keep episodes short and energetic, and promote them where teens hang out—TikTok and Instagram.
2. Young Adults (18-34 Years Old): The Knowledge Seekers
This group makes up the largest and most engaged podcast audience in Saudi Arabia. They’re ambitious, tech-savvy, and always looking for content that helps them grow—whether personally or professionally.
What They Love:
- Career & self-improvement – productivity hacks, business insights, and leadership tips
- News & trends – staying updated on politics, industry shifts, and global affairs
- Lifestyle & wellness – mental health, fitness, and financial advice
How to Reach Them:
Offer in-depth, insightful discussions and optimize your podcast for search terms like “best career podcasts in Saudi Arabia” or “top self-improvement podcasts in MENA.”
3. Adults (35-44 Years Old): The Purpose-Driven Listeners
For this age group, time is valuable. They don’t waste it on content that doesn’t offer real benefits. They prefer well-structured discussions that help them stay ahead in their careers and personal lives.
What They Love:
- Business & finance – investment strategies, entrepreneurship, and market insights
- Religious & spiritual talks – Islamic teachings, self-reflection, and faith-based discussions
- News & politics – in-depth regional and global analysis
How to Reach Them:
Focus on well-researched, high-value topics, and structure your content clearly. Optimizing for business and finance-related keywords will help improve discoverability.
4. Older Adults (45+ Years Old): The Selective Listeners
While they may not be the largest audience segment, older adults are among the most loyal listeners. They seek content that enriches their knowledge and aligns with their interests.
What They Love:
- Religious discussions – Quranic interpretations, Islamic history, and spiritual talks
- Storytelling & documentaries – cultural narratives, historical deep dives, and biographies
- Health & wellness – expert medical advice and holistic living
How to Reach Them:
Use clear, thoughtful storytelling and focus on meaningful topics. Localized keywords like “Islamic podcasts in Saudi Arabia” or “health-focused podcasts for older listeners” can boost visibility.
Turning Audience Insights into Podcast Growth
Knowing your audience isn’t just helpful, it’s essential for podcast success. When you create content that aligns with your listeners’ interests, you’ll see:
- Higher engagement
- Better listener retention
- A dedicated and growing audience
Use these insights to:
- Develop content that truly connects with your target listeners
- Optimize for SEO to improve discoverability
- Build a strong, long-term community
A great podcast isn’t just about speaking, it’s about creating something that matters to your audience.
